Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards
Recall at a glance
- Recall number
- 26-331 (CPSC)
- Recall date
- March 19, 2026
- Brand
- Lifetime
- Category
- Lighting and electrical
- Products
- BUILT LUUM Tumblers
- Hazard
- Risk of Choking and Battery Ingestion Hazards
- Hazard type
- Fire and burnChoking and ingestionPoisoning and toxic substances
- Remedy
- Refund
- Units
- About 75,700
- Made in
- China
- Last updated by CPSC
- March 19, 2026
What was recalled
This recall involves the LUUM collection of BUILT-branded light up tumblers. The recalled plastic 16 oz. or 18 oz. drinking cups with a lid and a straw were sold in various winter holiday and Fourth of July themes. The tumblers have a bottom compartment containing a LED light that has a preinstalled button cell battery. "lumm," the tumbler's theme name and the following corresponding item numbers and UPC codes are printed on a label located on the tumblers' underside or hangtag: LUUM Tumbler Theme Capacity Item # UPC FESTIVE FOREST 18 oz 5323719 843461115513 MERRY GLOW 18 oz 5323721 843461115551 LET IT SNOW 18 oz 5323722 843461115520 WINTER BLOOM 18 oz 5323723 843461115537 MERRY MAGIC 18 oz 5323724 843461115544 JOLLY JOURNEY 18 oz 5323725 843461115568 HEART N STARS 18 oz 5331965 843461121002 USA 18 oz 5331966 843461121019 STARS 18 oz 5331967 843461121026 FLAG 18 oz 5331968 843461121033 WINDMILL 18 oz 5331969 843461121040 BLUE FIREWORKS 18 oz 5331974 843461121057 FESTIVE FOREST 16 oz 5324497 843461116374 MERRY GLOW 16 oz 5324498 843461116381 LET IT SNOW 16 oz 5324499 843461116398
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- BUILT LUUM Tumblers · About 75,700 units
Photos from the recall notice




Where it was sold
Companies named in the notice: Kroger, Hy-Vee, Meijer, Nordstrom Rack and Winn-Dixie stores nationwide and online at Builtny.com from October 2024 through December 2025 for between $10 and $15.; Lifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York.
Injuries or incidents reported
Lifetime Brands has received one report of a child gaining access to the tumbler's button cell battery and putting it in the mouth. No injuries have been reported.
Consumer contact
Lifetime Brands toll-free at 888-561-2269 from 9 a.m. to 5 p.m. ET Monday through Friday, email at Recall@Builtny.com, or online at https://www.builtny.com/pages/recall or www.builtny.com and click "Recall" at the bottom of the page for more information.
Recall history and context
Lifetime appears in 6 CPSC recalls on record. See all Lifetime recalls.
Since 2019 CPSC has recorded 112 recalls in the lighting and electrical category, 47 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
BUILT LUUM Tumblers (About 75,700 units). This recall involves the LUUM collection of BUILT-branded light up tumblers.
Why was it recalled?
CPSC lists the reason as: Risk of Choking and Battery Ingestion Hazards.
What should I do if I own one?
Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. Note: Button cell…
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on March 19, 2026. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.