Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children
Recall at a glance
- Recall number
- 26-457 (CPSC)
- Recall date
- April 30, 2026
- Brand
- Build-A-Bear Workshop
- Category
- Other consumer products
- Products
- Build-A-Bear Workshop Heartwarming Hugs Bears
- Hazard
- Risk of Serious Injury or Death from Choking Hazard to Children
- Hazard type
- Choking and ingestion
- Remedy
- Refund, Replace
- Units
- About 36,000 (In addition 520 were sold in Canada)
- Made in
- China
- Last updated by CPSC
- May 1, 2026
What was recalled
This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- Build-A-Bear Workshop Heartwarming Hugs Bears · About 36,000 (In addition 520 were sold in Canada) units
Photos from the recall notice




Where it was sold
Companies named in the notice: Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for about $48.; Build-A-Bear Workshop, Inc., of St Louis, Missouri.
Injuries or incidents reported
There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.
Consumer contact
Build-A-Bear at 844-541-0144 from 8 a.m. to 5 p.m. CT Monday through Saturday and 7 a.m. to 4:30 p.m. CT on Sunday or by email at ProductHotline@buildabear.com, or online at https://www.buildabear.com/recalls or https://www.buildabear.com and click on "Recall" at the bottom of the page for more information.
Recall history and context
Build-A-Bear Workshop appears in 3 CPSC recalls on record. See all Build-A-Bear Workshop recalls.
Since 2019 CPSC has recorded 399 recalls in the other consumer products category, 68 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
Build-A-Bear Workshop Heartwarming Hugs Bears (About 36,000 (In addition 520 were sold in Canada) units). This recall involves the Heartwarming Hugs weighted plush bear with model number 034464.
Why was it recalled?
CPSC lists the reason as: Risk of Serious Injury or Death from Choking Hazard to Children.
What should I do if I own one?
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can…
More recalls from Build-A-Bear Workshop
- Build-A-Bear Workshop Recalls Lapel Pins
August 4, 2011 · Build-A-Bear Workshop · Other consumer productsThe 1.5 inch lapel pin features graphics of a heart, bear head, and peace sign all positioned in front of a globe. The words "Love.Hugs.Peace." appear at the bottom of…
- Folding Toy Beach Chairs Recalled by Build-A-Bear Workshop
May 14, 2009 · Build-A-Bear Workshop · Toys and gamesThis recall involves a wood frame, canvas seat, toy beach chair for stuffed animals. Some styles include an attached pillow. The toy chairs are blue (style #'s 002281…
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on May 1, 2026. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.