Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Recall at a glance

What was recalled

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

Is my product affected?

Compare your product with the details below, including model numbers where listed.

• Rainbow Road Series Board Books · About 260,000 (In addition, about 12,900 in Canada) units

Photos from the recall notice

Where it was sold

Companies named in the notice: Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.; Make Believe Ideas LTD, of New York.

Injuries or incidents reported

Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

Consumer contact

Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.

Recall history and context

Since 2019 CPSC has recorded 399 recalls in the other consumer products category, 68 recalls of them in the past 12 months.

Frequently asked questions

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