Buffalo Games Recalls Chuckle & Roar Ultimate Water Beads Activity Kits Due to Serious Ingestion, Choking and Obstruction Hazards; One Infant Death Reported; Sold Exclusively at Target
Recall at a glance
- Recall number
- 23-286 (CPSC)
- Recall date
- September 14, 2023
- Brand
- Buffalo Games
- Category
- Toys and games
- Products
- Chuckle & Roar Ultimate Water Beads Activity Kits
- Hazard
- Serious Ingestion, Choking and Obstruction Hazards; One Infant Death Reported; Sold Exclusively at Target
- Hazard type
- Choking and ingestion
- Remedy
- Refund
- Units
- About 52,000
- Made in
- China
- Last updated by CPSC
- September 14, 2023
What was recalled
This recall involves the Chuckle & Roar Ultimate Water Beads Activity Kit. On the front of the purple container, the label states Ultimate Water Beads Activity Kit. It includes: 2 ounces of "jumbo" water beads and 6 ounces of "regular" water beads. Along with a clear container and lid, there are five small toy fish, a scissor scoop, tweezers, a scoop with a handle, 10 activity cards and instructions. The activity kit was sold in a purple box with UPC Number 079346627035 on the back.
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- Chuckle & Roar Ultimate Water Beads Activity Kits · About 52,000 units
Photos from the recall notice


Where it was sold
Companies named in the notice: The recalled Chuckle & Roar Ultimate Water Beads Activity Kits were sold exclusively at Target stores nationwide and online at Target.com from March 2022 through November 2022 for about $15.; Target Corporation of Minneapolis, Minnesota.
Injuries or incidents reported
Buffalo Games received one report of a 10-month-old child's death from swallowing the recalled water beads in July 2023 in Wisconsin. Buffalo Games also received a report that a 9-month-old child was seriously injured in November 2022 in Maine from swallowing the water beads which caused an intestinal obstruction requiring surgery to remove them.
Consumer contact
Buffalo Games toll-free at 800-637-0732 from 9 a.m. to 4:30 p.m. ET Monday through Friday, email at beadrecall@buffalogames.com, or online at https://chuckleandroar.com/recall or www.chuckleandroar.com and click on "Recall Information" at the top of the landing page.
Recall history and context
Since 2019 CPSC has recorded 156 recalls in the toys and games category, 71 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
Chuckle & Roar Ultimate Water Beads Activity Kits (About 52,000 units). This recall involves the Chuckle & Roar Ultimate Water Beads Activity Kit.
Why was it recalled?
CPSC lists the reason as: Serious Ingestion, Choking and Obstruction Hazards; One Infant Death Reported; Sold Exclusively at Target.
What should I do if I own one?
Consumers should immediately stop using and take away the recalled water beads from children. Contact Buffalo Games for a full refund and instructions on how to return the product in a prepaid mailing package supplied by the firm or return the product to any Target store.
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on September 14, 2023. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.