Target Recalls Wooden Toy Vehicles Due to Choking Hazard
Recall at a glance
- Recall number
- 19-108 (CPSC)
- Recall date
- April 18, 2019
- Brand
- Target
- Category
- Toys and games
- Products
- Bullseye's Playground wooden toy vehicles
- Hazard
- Choking Hazard
- Hazard type
- Choking and ingestionCrashes and loss of control
- Remedy
- Refund
- Units
- About 495,000
- Made in
- China
- Last updated by CPSC
- April 18, 2019
What was recalled
This recall includes the Bullseye's Playground toy vehicles. The vehicles were sold individually in stores and as an 8-pack assortment online. The vehicles include a caboose, Santa in sleigh, ice cream truck/food truck, train, police car, fire truck, taxi, and digger. The item number, DPCI (model number), and UPC can all be found on a white sticker placed on the bottom of each vehicle. Item numbers included in the recall include: Name Item# DPCI (Model Number) UPC Caboose 89304 234-18-0100 765940893043 Santa in Sleigh 89297 234-18-0100 765940892978 Ice Cream Truck/Food Truck 89298 234-18-0100 765940892985 Train 89301 234-18-0100 765940893012 Police Car 89303 234-18-0100 765940893036 Firetruck 89302 234-18-0100 765940893029 Taxi 89300 234-18-0100 765940893005 Digger 89299 234-18-0100 765940892992 Toy Vehicles 8-Pack Assortment NA 234-20-0189 765940893159
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- Bullseye's Playground wooden toy vehicles · About 495,000 units
Photos from the recall notice




Where it was sold
Companies named in the notice: Target stores nationwide and online at Target.com from October 2018 through November 2018 for about $1 for individual vehicles and for about $8 for the 8-pack.; Zhejiang HuangyanXingbo Crafts Factory, of China; Target Corp., of Minneapolis, Minn..
Injuries or incidents reported
There have been four reports of the wheels detaching including a report of a missing wheel when opened. No injuries have been reported.
Consumer contact
Target at 800-440-0680 from 7 a.m. to 8 p.m. CT daily or online at www.target.com and click on “Recalls” at the bottom of the page, then on “Toys” for more information or the “Product Recalls” tab on Target’s Facebook page for more information.
Recall history and context
Target appears in 65 CPSC recalls on record. See all Target recalls.
Since 2019 CPSC has recorded 156 recalls in the toys and games category, 71 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
Bullseye's Playground wooden toy vehicles (About 495,000 units). This recall includes the Bullseye's Playground toy vehicles.
Why was it recalled?
CPSC lists the reason as: Choking Hazard.
What should I do if I own one?
Consumers should immediately take the recalled toys away from children and return the toys to any Target Store for a full refund
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on April 18, 2019. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.