Alex Toys Recalls Infant Building Play Sets Due to Choking Hazard
Recall at a glance
- Recall number
- 16-248 (CPSC)
- Recall date
- August 23, 2016
- Brand
- Alex Toys
- Category
- Baby and nursery
- Products
- ALEX Jr. Baby Builder, First Pops and First Snaps
- Hazard
- Choking Hazard
- Hazard type
- Choking and ingestion
- Remedy
- Refund
- Units
- About 91,000
- Made in
- China
- Last updated by CPSC
- August 23, 2016
What was recalled
This recall involves three ALEX Jr. branded sets of infant building toys, the Baby Builder, model 1982, First Pops, model 1981P, and the First Snaps, model 1981S produced prior to November 2010. The sets include an assortment of plastic shapes in bright colors. The pieces are designed to be pulled, pushed, snapped and twisted and come in stackable plastic jars. They were sold in sets of 14 and 26 pieces. The recalled First Snaps sets' containers have the following batch codes, on a sticker above the UPC code on the container. P0002073 P0001713 P0001330 P0000954 P0002107 P0001628 P0001009 P00000814 P0001948 P0001536 P0001098 P0001677 P0001427 P0000983
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- ALEX Jr. Baby Builder, First Pops and First Snaps · About 91,000 units
Photos from the recall notice




Where it was sold
Companies named in the notice: Barnes & Noble and Land of Nod and online at www.Zulily.com. The Baby Builders were sold from December 2009 through June 2016 for about $28, First Pops sold from March 2009 through June 2016 for about $18, and First Snaps distributed from March 2009 through October 2010 for about $18.; ALEX Toys, New Jersey.
Injuries or incidents reported
There have been 22 reports of the ends of small parts detaching from the building sets. No injuries have been reported.
Consumer contact
ALEX toll-free at 844-310-6691 anytime or online at www.alexbrands.com and click on the "Recall Information" link beneath the carousel for more information.
Recall history and context
Since 2019 CPSC has recorded 238 recalls in the baby and nursery category, 59 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
ALEX Jr. Baby Builder, First Pops and First Snaps (About 91,000 units). This recall involves three ALEX Jr.
Why was it recalled?
CPSC lists the reason as: Choking Hazard.
What should I do if I own one?
Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on August 23, 2016. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.