Vera Bradley Recalls Bear Ring Rattles and Bunny Toys Due to Choking Hazard
Recall at a glance
- Recall number
- 14-132 (CPSC)
- Recall date
- March 19, 2014
- Brand
- Vera Bradley
- Category
- Toys and games
- Products
- Vera Bradley Bear Ring Rattles and Bunny Stuffed Toys
- Hazard
- Choking Hazard
- Hazard type
- Choking and ingestion
- Remedy
- Refund
- Units
- About 98,000
- Made in
- China
- Last updated by CPSC
- January 8, 2015
What was recalled
This recall involves all Vera Bradley Bear Ring Rattles and Bunny stuffed animal toys. The products are made of cotton and fleece. The bear ring rattle has a white teddy bear head, arms attached to an O-shaped body with a green, blue, brown and pink crisscross pattern design rattle. The bear ring rattle measures about 4.25 inches in diameter. The bunny is 10 inches tall from the top of its head to the bottom of its foot and was sold in three printed patterns. The "Bunny in Lilli Bell" has green vines with pink and orange flowers on the body, limbs and the back of the ears. The "Bunny in Lola" has a crisscross geometric pattern on the arms, legs and ears of the white headed bunny with a floral print body. The "Bunny in Tutti Frutti" has a green with a pink and yellow floral printed pattern fabric covering whole body. All of the recalled rattles and bunnies have a white pom-pom tail on the back of the item. The name Vera Bradley is marked on a tag attached to each item along with the following serial numbers: Item Pattern Serial No. Bunny Lola 007590013357145 Bunny Lillie Bell 0000630012803140 Bunny Tutti Frutti 0000630012803142 Bear Ring Rattle Lola 007590013234135
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- Vera Bradley Bear Ring Rattles and Bunny Stuffed Toys · About 98,000 units
Photos from the recall notice




Where it was sold
Companies named in the notice: Vera Bradley retail stores, department stores and specialty gift shops and online at www.verabradley.com and other online stores from September 2012 to January 2014 for between $12 and $19.; Vera Bradley Designs Inc., of Fort Wayne, Ind..
Injuries or incidents reported
Vera Bradley has received two reports that the pom-pom tail detached from the product. No injuries have been reported.
Consumer contact
Vera Bradley toll-free at (888) 855-8372 from 8 a.m. to 9 p.m. ET Monday through Friday and 8:30 am to 5 pm ET Saturday and Sunday or online at www.verabradley.com and click on Product Recall for more information.
Recall history and context
Since 2019 CPSC has recorded 156 recalls in the toys and games category, 71 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
Vera Bradley Bear Ring Rattles and Bunny Stuffed Toys (About 98,000 units). This recall involves all Vera Bradley Bear Ring Rattles and Bunny stuffed animal toys.
Why was it recalled?
CPSC lists the reason as: Choking Hazard.
What should I do if I own one?
Consumers should immediately take them away from young children and stop using these recalled products and return them to Vera Bradley for a full refund.
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on January 8, 2015. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.