Build-A-Bear Recalls Colorful Hearts Teddy Bears Due to Choking Hazard
Recall at a glance
- Recall number
- 12-068 (CPSC)
- Recall date
- December 23, 2011
- Brand
- Build-A-Bear
- Category
- Other consumer products
- Products
- Colorful Hearts Teddy Bears
- Hazard
- Choking Hazard
- Hazard type
- Choking and ingestionFalls and tip-overs
- Remedy
- Replace
- Units
- 284,000 in the United States and 13,200 in Canada
- Made in
- China
- Last updated by CPSC
- April 15, 2016
What was recalled
The Colorful Hearts Teddy is a stuffed animal about 16 inches high with black plastic eyes. The bear's fabric covering is printed with multi-colored heart shapes.
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- Colorful Hearts Teddy Bears · 284,000 in the United States and 13,200 in Canada units
Photos from the recall notice

Where it was sold
Companies named in the notice: Build-A-Bear Workshops nationwide and online at www.buildabear.com from April 2011 through December 2011 for about $18 in the U.S. and $23 in Canada.; Build-A-Bear Workshop Inc., of St. Louis, Mo..
Consumer contact
For additional information, contact the firm toll-free at (866) 236-5683 between 8 a.m. and 8 p.m. CT Monday through Friday, on Saturday between 9 a.m. and 6 p.m. CT and on Sunday between 10 a.m. and 4 p.m. CT, visit the firm’s website www.buildabear.com or email the firm at colorfulhearts@buildabear.com
Recall history and context
Build-A-Bear appears in 4 CPSC recalls on record. See all Build-A-Bear recalls.
Since 2019 CPSC has recorded 399 recalls in the other consumer products category, 68 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
Colorful Hearts Teddy Bears (284,000 in the United States and 13,200 in Canada units). The Colorful Hearts Teddy is a stuffed animal about 16 inches high with black plastic eyes.
Why was it recalled?
CPSC lists the reason as: Choking Hazard.
What should I do if I own one?
Consumers should immediately take the recalled teddy bear from children and return it to any Build-A-Bear store to receive a coupon for any available stuffed animal from Build-A-Bear.
More recalls from Build-A-Bear
- Build-A-Bear Recalls Stuffed Animals
October 22, 2015 · Build-A-Bear · Toys and gamesStarbrights Dragon is covered in a blue furry fabric with silver satin tummy, feet pads, wings and horns. The horns light up and the toy makes a musical sound when the…
- Build-A-Bear Recalls Stuffed Animal Toy
August 29, 2013 · Build-A-Bear · Toys and gamesSulley is a furry blue creature from the Monsters movies. The Build-A-Bear stuffed monster is covered in blue furry fabric with purple spots, horn on its head and has…
- Build-A-Bear Recalls Teddy Bear Swimwear Set
November 16, 2011 · Build-A-Bear · Clothing and accessoriesThe inner tube is part of the three-piece Fruit Tutu Bikini swimwear set for teddy bears, which includes a two-piece fruit-print bikini. The inner tube is 9 inches in…
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on April 15, 2016. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.