CPSC, PlayWell Toy Company Ltd. Announce Recall of Activity Cubes
Recall at a glance
- Recall number
- 04-079 (CPSC)
- Recall date
- February 6, 2004
- Category
- Toys and games
- Products
- PlayWell Crayola® Activity Cube
- Hazard
- Choking and ingestion hazard
- Hazard type
- Choking and ingestion
- Units
- 11,200
- Made in
- China
- Last updated by CPSC
- January 27, 2025
What was recalled
The Crayola® activity cube is about 9 inches tall and is made of wood. Each side of the activity cube has a different game, including shape sorting cut-outs and crayon character wheels. The top of the activity cube has crayon characters and beads that slide along a spiral glide. The packaging is labeled "Crayola® Activity Cube" and "Playwell."
Is my product affected?
Compare your product with the details below, including model numbers where listed.
- PlayWell Crayola® Activity Cube · 11,200 units
Photos from the recall notice

Where it was sold
Companies named in the notice: Shopko Stores nationwide from October 2003 through January 2004.; PlayWell Toy Company, West Orange, New Jersey.
Injuries or incidents reported
PlayWell has received three reports of small parts detaching, including one report of a child mouthing a piece of the activity cube. No injuries have been reported.
Consumer contact
Call PlayWell Toy Company toll-free at (800) 836-7928 anytime or visit the firm's website at www.regcen.com
Recall history and context
Since 2019 CPSC has recorded 156 recalls in the toys and games category, 71 recalls of them in the past 12 months.
Frequently asked questions
What was recalled?
PlayWell Crayola® Activity Cube (11,200 units). The Crayola® activity cube is about 9 inches tall and is made of wood.
Why was it recalled?
CPSC lists the reason as: Choking and ingestion hazard.
What should I do if I own one?
Consumers should take the product away from small children immediately and contact PlayWell for instructions on returning the product for a full refund.
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Source: U.S. Consumer Product Safety Commission recall data, shown as published and last updated by CPSC on January 27, 2025. Details can change; the official notice is the authority. If your product may be recalled, stop and read the notice before deciding what to do. Terms and disclaimer.